600,000 tourists came through Quintana Roo in one week. How many came through your business?

80.7% hotel occupancy. More than 600,000 visitors in a single week. An official estimate of 1.2 million tourists for the entire Holy Week season.

The 2026 Holy Week numbers are out. They are real. They are verifiable. And for most local businesses, they are completely useless.

Because knowing that 600,000 people showed up tells you nothing about how many showed up at your door.

The official numbers (the easy part)

Quintana Roo closed Holy Week 2026 with 80.7% average hotel occupancy, up from 78.9% in 2025. That is 1.8 percentage points above last year, according to statements by Governor Mara Lezama reported by SDP Noticias.

In volume, official sources reported:

• More than 600,000 visitors in a single week of the holiday period.
• An estimate of 1.2 million tourists for the full season.
• Over 10,000 additional tourists compared to 2025.

At the municipal level, the Puerto Morelos City Hall released its own report. According to Mayor Blanca Merari Tziu Muñoz, the municipality recorded hotel occupancy above 80% during the first week of the holiday period and more than 5,500 beachgoers at its public beaches in the opening days.

Verifiable sources: Quintana Roo State Communications Office · SDP Noticias · Puerto Morelos City Hall.

The hard part (what no press release will tell you)

These are the numbers governments do not publish, but the ones that actually decided how your season went:

• How many of those 600,000 tourists searched for your type of business on their phone before leaving the hotel.
• How many found you.
• How many chose someone else because you simply did not show up.

The season closed above last year. That is a fact. What is not a fact is that your business grew at the same rate. Only you know that number, and the only way to calculate it is by comparing your real revenue against April 2025.

If your personal growth matched or beat the state's 1.8 percentage points, you are on track. If it did not, there is an uncomfortable question worth asking before summer.

The next window has already started

After Holy Week, the Quintana Roo calendar does not stop. The next high season is summer (July and August), followed by autumn long weekends and the December holidays.

Businesses that arrive at summer well-positioned do not prepare their digital presence in June. They prepare it now, in April, while demand is low and there is time to do things with a clear head. That gives you twelve weeks from today.

There are four things any business can review this month, without spending a dime:

1. Google Maps search. Pull out your phone, search your business type plus "Puerto Morelos" or your area. Do you appear in the top three results? Does your Google Business Profile have recent photos, updated hours, and answered reviews?
2. Mobile site speed. Test it from a phone connected to the WiFi at your business (not at home). If it takes more than three seconds to load, the tourist who just walked in from the beach is not waiting.
3. Social media content. Is your last post from February? January? The Instagram and TikTok algorithms penalize dormant accounts during the slow season, and they do not bring them back in time.
4. Languages. More than 30% of the visitors Quintana Roo receives are foreign. If your site is only in Spanish, you already know who you are not selling to.

None of these checks require an agency. They are an audit, not an investment.

How we can help

At Consultors K we work with local businesses across Puerto Morelos and the Riviera Maya on exactly these four fronts: local SEO, fast trilingual websites, professional social media management, and, when it makes sense, AI automation.

We do not sell generic packages. We start with a free audit of your current digital presence, where we tell you with concrete data what is working and what is not. If after that audit you decide to handle it yourself or hire someone else, there is no obligation.

The only thing we do not recommend is arriving at June without having reviewed anything.

**Request my free digital audit →**

Prefer to understand more before talking to someone? Read our full guide to Digital Marketing in Puerto Morelos or how to appear in ChatGPT with AEO.

Official sources cited

1. Quintana Roo State Communications Office — "Quintana Roo fortalece su actividad turística al superar cifras del año previo en Semana Santa 2026" · April 5, 2026 · cgc.qroo.gob.mx
2. SDP Noticias — Martha Torres · "Quintana Roo supera cifras turísticas en Semana Santa 2026 con 80.7% de ocupación" · April 8, 2026 · sdpnoticias.com
3. Puerto Morelos City Hall — "Puerto Morelos registra exitosa primera semana vacacional de Semana Santa: Blanca Merari" · April 5, 2026 · puertomorelos.gob.mx